TrafficHoopla Is Not About “Other Stuff”
Have you noticed a trend to my emails, something rather unusual, unique, for this business?
No, I’m not talking about the weather comments of late. BIG SMILE!
What I’m talking about here, has been characteristic of my emails since day one, from the beginning of TrafficHoopla, February 2003.
What is it about my emails that is unusual and unique?
It’s the fact, a habit, I don’t promote “other stuff” in these support emails.
The fact is, simply put, TrafficHoopla is not about “other stuff.”
Now before I go on here, yes, I do understand this is an advertising business. I understand Internet marketing, and selling to your list. And, I certainly can understand promoting “other stuff” when “other stuff” is an additional product of your biz.
However …
People in general, all over the world, shortening attention spans. In this biz, online advertising biz, distractions are the worst enemy.
In TrafficHoopla, and this applies to all IM businesses, we need continual growth, and we need active clients. Therefore, if a client logins, why would we send them away to “other stuff?”
Join-Venture Offers are plentiful around here, and from some of the nicest people in this business. For the record, I am not against JV’s, but rarely participate because, bottom line, it doesn’t do anything for TrafficHoopla.
One of these nicest people recently asked me to JV, their niche was a good idea and a useful service, I’m certain you would have agreed. I then took a closer look, login, and discovered a supermarket in addition to the niche, and this is a problem for me.
I have no problems sending people to a good and useful niche product/service. However, when you including up-selling, and all the other IM selling techniques, for an entire supermarket of products/services, I have a huge problem.
2 Critical Questions:
How does this benefit both my clients and my biz?
Are there any leftovers?
Similar, but a topic for another day, the negatives of sending your clients to the “Big Dogs.”
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